Fresno California lawyers - attorneys legal directory
Whose website is it anyway?
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
Everyone knows the Internet is like the Wild West. There are scams, schemes, and
suckers out there in cyberspace. How does one take advantage of the real
opportunities while avoiding the pitfalls?
The simple answer is to be careful; be very careful! Most important, investigate
& verify. Below are some common Internet scams pulled over on attorneys:
Large practice or independent practitioner, you should have a website. Your
website should be promoted in your ads, on your letterhead, and on business
cards. The essential components of a proper website are your own top level
domain name, a properly designed site and dependable hosting for your site.
A. Purchase your own top level domain name. For example, a top level domain is
www.sandiegolawyerforyou.com . Domains such as www.sandiegolawyerforyou.com/bob-schwartz.htm
, and www.websitetrafficbuilders/law/bob-schwartz.htm are an examples of
sub-domains. Sub-domains are part of top-level domains and are sometimes offered
free as an enticement to buy other services. The problem with sub-domains is
that you are not the owner of the domain and any advertising or promotion you do
for the sub domain, mostly benefits the top-level domain. The same can also be
said for “free” domain package deals. The correct way to secure a top level is
to first check availability, and then register the name (URL) for at least three
to five years!
B. Domain Hosting – Now that you have your own domain name you will need a place
to host it. First, you should check for an uptime guarantee. I suggest you do
NOT even consider a hosting plan that does not guarantee at least 99.9% uptime!
The cost here depends on a number of factors, the most critical of which are the
amount of space you need for your site and some extra for future growth, the
number of email accounts available, statistics package for analyzing your site’s
traffic, monthly data transfer, and if you want a dedicated IP.
I recommend for most small firms and independent practices a basic package that
offers approximately 25 GB data transfer, five email accounts, 500 MB of disk
space and a good statistics package. The cost for such a plan should typically
go for about $5.50 per month when paid on an annual basis.
C. Website Design – Again, the cost largely relies on the site’s size
requirements and design features. For the vast majority of single practitioners
and small firms, the cost here should run approximately $400 to $600.
Site Maintenance – This should be very small for most. Contact your local Junior
college for affordable aid or if you are a hands-on person, look into
Microsoft’s FrontPage. This is a very popular program with probably any element
you’ll need. Knowledge of HTML, the basic programming language of Internet
websites, is not required.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited (search engine
optimization) a Internet legal directory (CA, TX & Las Vegas) publisher and
search engine placement technology analyst. You can contact Bob via e-mail at
seo711@gmail.com or visit his
San Diego legal directory at:
www.sandiegolawyerforyou.com
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