Fresno California lawyers - attorneys legal directory
Over 10,000 Visitors to Our San Diego Lawyers Directory!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
Is it possible to attract over 10,000 visitors per month just from high organic
search engine optimization? Yes! Our flagship San Diego lawyer’s directory just
surpassed 10,300 unique visitors in June 2006. In May, our unique traffic to
this directory was over 9,000 unique visitors. So this was no fluke, as our
search engine standings and traffic have been on an ever-increasing, upward
trend since its creation.
At www.websitetrafficbuilders.com we are very proud of this achievement. To
assist readers who would like to improve their own organic traffic, I’ve listed
three critical tips below which will help. However, first understand that there
are no ‘quick fixes’ to increased website traffic. The heavily touted instant
fixes will only guarantee that your bank account will decrease. An additional
probability could very well be an actual decrease in your site’s rankings and/or
a de-listing from the major search engines.
#1. Good, informative content. This is still the best way to earn top rankings.
The best way to do this is by writing your own unique copy. Your content should
provide relevant and solid information to your visitors. As an example, if your
specialty is immigration and your practice is located in San Diego, your content
should focus on San Diego immigration information. Some short articles could be:
A. San Diego immigration facts – amount of green cards issued, annual
immigration stats, border information, etc.
B. The immigration process.
C. Costs incurred when obtaining work permits/citizenship
D. Personalized real cases where your firm ensured a successful outcome.
Such articles serve various functions: Good content shows expertise in legal
immigration issues and through various Internet PR firms and article syndication
services, you could easily multiply these benefits many times, while providing a
wonderful source of one-way hyper-links to your firm’s legal website.
#2. Incoming links. It’s really a concept of combining good content with
quality, similarly themed incoming links. As said in number one above, good
content and your own articles will generate incoming links. To really move to
the top of the search engine results you should actively seek out quality link
partners.
In accordance with the importance of incoming links, our San Diego lawyer’s
directory has over 5,800 links. Our home search engine optimization site (www.websitetrafficbuilders.com)
has over 10,000 links! No, you don’t need anywhere near these high numbers to
rank well. However, if your goal is the top of the organic search engine results
for your specific legal keyword phrase, you must have more links than your
competition. All legal keyword phrases are some of the most competitive on the
Internet. Therefore, it is mandatory to develop hundreds of quality links.
Personally, we use specialty designed software to automate this process as much
as possible. For additional information and free basic linking software, see the
Zeus reciprocal link generator banner on www.websitetrafficbuilders.com.
It’s imperative to keep a strong legal theme for all your links (no linking with
travel/Viagra sites}. Poor quality and off-theme links can actually lower your
rankings. Because of our top search engine rankings, having links from our legal
directory sites will boost your site’s standings. In this regard, we have set up
two FREE programs particularly directed toward legal quality linking. Our legal
directory program includes fifteen high quality legal links to your site. Plus,
our Excellent Legal Content Award program not only provides a link-back, but the
quality award graphic adds to the perceived quality of your site!
#3. The last essential element in shifting your firm’s site to the top of the
organic search engines legal keyword results is an easy to navigate website.
Finding information on your site should be a “no-brainer!” Additionally, ads,
banners, animation and other flashy effects should be eliminated or kept to a
minimum. This is especially true for your home page.
Though web designers may advise you otherwise, flashy animation makes your page
load more slowly and causes some search engines to have difficulty indexing your
content. Plus, your visitors are looking for legal information and assistance
and not quasi movie entertainment.
If you do nothing else, stay away from any website propositions that promise top
rankings or instant linking in a short time period but do not display verifiable
proof of their past results. Needless to say, do not even read any such
non-solicited pitches. No reputable search optimization company uses spam to
promote their business. See you on page one of the search engine results!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHORBob Schwartz runs 15 legal directory sites, a few of which are:
Houston lawyers, Dallas lawyers,
Los Angeles DUI lawyers, San Jose DUI lawyers,
San Francisco DUI lawyers Promotions Unlimited started out as a general search
engine optimization firm but has morphed into a specialized search engine
optimization service. Our attorney client’s results through our directories have
proven to be far more cost effective compared to Yellow Pages advertising. What
is surprising to us is the amount of skepticism still prevalent among legal
practitioners about the effectiveness of the Internet to generate new business.
Some times old habits die hard!
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