Fresno California lawyers - attorneys legal directory
STRATEGIES FOR IMPROVING YOUR LEGAL WEBSITE'S SEARCH ENGINE STANDINGS
OR INCREASE YOUR SITE TRAFFIC AND NEW CLIENT ACQUISITION OVER THE
INTERNET
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
INCREASE YOUR INCOMING LEGAL LINKS
Incoming links are valuable, although their importance has been diminished as
part of the last Google algorithm update. It is important to stay away from link
cons in favor of direct links to legal themed sites. In addition, I would
strongly suggest that you set up minimum link standards when thinking about
potential link partners:
A. Google Page Rank of at least 3.
B. At most 20 links per page.
C. A direct hyper-link from the site’s Index page to the link page(s).
D. Link page is static html only!
E. Any link is alright, but one with your keyword(s) is the best way to go.
For example:
OK link: http://www.legal-advice-library.info Legal site that provides
extensive, free informative legal articles and
legal resources for California,
Nevada and Texas.
Preferred link: Legal advice articles Legal site that offers widespread, free
informative legal articles and legal resources for California, Nevada and Texas.
F. Quality, short descriptions, so you can get some additional traffic while
providing the duel benefit of higher search engine standings.
G. If your potential link partner’s link page is a ‘framed’ page or opens
clicked on links in a ‘frame’ steer clear of the trade.
H. Check your link popularity as well as your competitor’s link popularity on a
habitual basis to gage your linking plan’s progress. *Note, email me for totally
free link popularity software that will allow for you to do this and more for
six of the largest search engines. (Windows only)
I. Make sure you only do direct trades and not triangle links. For example, site
A requests that site B trade links. Site A does not intend to put site B’s link
on their domain but, on another affiliated site C. This is a poor trade for site
B.
J. Make it EZ for your potential link partners to look at your link requirements
and cut/paste your link code into their site. As an example, you can view our
link instruction page at: http://www.sandiegolawyerforyou.com/partner-signup.htm
As a free service exclusively for the legal community, our fourteen top rated
legal directories have just implemented a free reciprocal award linking program.
There is no obligation to join our directories and our top rankings will create
valuable link backs for your firm’s website. To check out the program, just
click here, http://www.sandiegolawyerforyou.com/partner-signup.htm
Quality incoming links are important to improved rankings and therefore,
increased business. With a good linking program in place, your firm’s site will
soon reap the true potential the Internet offers legal firms.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites. Houston lawyers http://www.houston-texas-lawyers-attorneys-directory.com,
Dallas lawyers http://www.dallas-fort-worth-texas-lawyers-attorneys-directory.com,
Los Angeles lawyers http://www.la-orange-county-lawyers-attorney-directory.com,
San Jose law http://www.san-jose-ca-lawyers-attorneys-directory.com
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