Fresno California lawyers - attorneys legal directory
Steps for Improving the Placement of Your Law Firm's Website
Well, by now you most likely have heard that good design, appropriate key word
density, intuitive navigation, proper Meta tags, quality incoming links and
informative content are all important to achieving desirable search engine
placement. This is especially true when it comes to law firm sites. Legal search
engine standings are one of the top competitive classifications for search
engine standing optimization efforts.
For this article, I’ll assume that your legal website already excels in the
areas just mentioned and your site has decent standing for your desired legal
keyword phrases. But, as you are acutely aware, the Internet can generate
quality clients at a far more cost effective basis compared to any other method.
So, moving your legal website to the next level should be a very wise decision.
Below I have listed some highly effective ideas to improve your search engine
standings:
1. Get another legal website!
Yes, for about $53 per month for the first year,
and appox. $11 per month beginning in the second year, you can have a second
website. Your cost the first year would be an estimated $500 for the legal
website creation, $10 for a new domain name registration for one year and $10
per month for good quality website hosting. The cost drops in the second year
because the site creation fee drops off.
This second site should not be the same as any of your existing site’s
appearance or content. Failure to abide by this could cause your site to be
dropped from major search engines. Your sites should be about your firm but each
emphasizing a different practice area. Additionally, both your sites should be
hyperlinked together.
2. Select a URL Your new website needs a web address.
Select a URL for your new
legal website that uses some of your keywords. Which site do you think would
generate better search engine hits: www.sandiegolawyerforyou.com or www.smith-smithandklein.com?
Even if you have decent name recognition in your local neighborhood, a potential
client seeking a San Diego attorney will most definitely find the first site
before the second. Result: Adding key words into your URL will amplify your
chances of being found in a key word search. For a free software tool (Domain
Name Analyzer) for finding that perfect domain name for your business or product
can be found at:
3. Buy website creation software.
As web site owner, you or your assistant should know how to up-date your site by
adding current content, or minor changes. Updating should be done often to keep
your site relevant. With many free and low cost web site programs available,
knowledge of HTML is not necessary. Personally, I would recommend Microsoft’s
FrontPage as the best choice for website creation software.
4. Read up on Search engine optimization.
Knowledge is power. Website designers are good at their website creation
efforts, but usually lousy at any optimization efforts. In many cases, if they
try optimization at all, they are using techniques that are old and in many
cases could and have caused sites to actually rank well below their true
potential or be neglected because of what is perceived as search engine
mutilation. Become the master of your domain! For a limited time, I’m offering a
current search engine optimization 90+ page e-book that will show you the
effortless 'insider' techniques that will without a doubt, boost your site’s
rankings. If interested, e-mail: seo711@gmail.com with “SEO e-book” in the
subject line.
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