Fresno California lawyers - attorneys legal directory
Law site's Most Overlooked Key
to Search Engine Placement Improvement
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited
All rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited.
To gain that top placement in the search engines there are a few key elements
for example, your site must have good design, proper key word density, intuitive
navigation, correct Meta tags and informative content. Law firm sites often
forget the impact of quality incoming links on the search engine rankings.
The leading search engine, Google, looks more at what other sites are linking to
your site. Google's page ranking system relies heavily on link popularity. Your
site will be assigned a PageRank, the highest rank is 10 and the majority of
quality sites rank at least 4 and above.
Webmasters often link to pages that other people find are valuable resources,
logically these pages are ranked much higher than those pages that are of low
quality. Essentially all Webmasters these days are aware of the benefits that
quality incoming links have on building traffic.
This change poses a problem for new sites to reach the top and at the same time
favors those large, high traffic sites. For help in getting quality links, there
is software that does it all automatically. Click here to find out more.
More links are not better unless all of them are high-quality links. Numbers
aren't as important as context and relevancy. It is better to have a few links
from sites that are similar in content and topic to yours, a few links from the
portals, and a few links from site reviewers, than to have 1,000 links on Free
For All (FFA) links pages. Actually, in practice, non-themed links can actually
lower a site’s search engine placement. This is especially true when lazy
webmasters join link swapping plans in hopes of having ‘instant’ mega,
in-coming links. These services are designed to immediately boost your link
popularity. The way they work is simple: Each member of a link-share program
places a machine-generated page on his site and links to that page from his
front page. The machine-generated page has links to all other sites
participating in the program. Each member submits his machine-generated page to
all search engines, and the result is that each member has a link to his site
from everyone else.
You may have heard that these type of programs produced some positive effects in
years past, but search engines have picked up on it and now consider them spam
and if participating in these programs your site may be ban from the search
engines. Don't just take my word for it, this is what Google has to say about
it: “Avoid SEOs that talk about the power of "free-for-all" links, link
popularity schemes, or submitting your site to thousands of search engines.
These are typically useless exercises that do not affect your ranking in the
results of the major search engines. At least, not in a way you would likely
consider to be positive”. Don't even try them, even if you are really desperate.
Quality link partners can best be found within the top three pages of search
engine results when using popular legal key word phrases. These phrases should
also reflect the geographic area your firm is located. Lets say you have an auto
accident firm in San Diego, a good key word phrase would be:
San Diego auto
accident lawyer, San Diego accident lawyer or more generic phrases like San
Diego attorneys, San Diego law. Excluding the sponsored sites, see who is on
page one and send them an email asking for a link exchange. Alternatively,
consider sites on Google ranking within the first five pages of results. Links
from other legal related sites are also very valuable.
Our dozen top rated legal directories have a reciprocal award linking program
that is free with no obligation and is exclusive to the legal community. If
qualified, your firm will receive a valuable link back due to our top rankings.
For more information about his program, send me an email or click here.
To improve your rankings and increase your business, quality incoming links are
a must have. A proper linking program, your site can see the true potential the
Internet offers.
Located in California, Texas or Las Vegas? If so, CLICK HERE to view our details
and entry form for a free basic trial listing in our legal directories!
Copyright 2007 Promotions Unlimited. All rights
reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com
an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine
placement technology analyst. You can contact Bob via e-mail at bob@websitetrafficbuilders.com or
visit his San Diego legal directory at: www.sandiegolawyerforyou.com
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