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Lawyer Website Search Engine Ideas to Produce More Clients
By Bob Schwartz, CRS, GRI co-owner of websitetrafficbuilders.com Copyright
Promotions Unlimited
84.8% of web cruisers use search engines to find sites like yours! (Source: GVU
Center, College of Computing- Georgia Institute of Technology) Millions of
people use Internet search engines every day! Simply submitting your site to the
Internet search engines is not enough! If your site does get indexed (listed) by
a major search engine, it will just be another fish in the sea. So, just being
listed, has nothing to do with making sure you get a good position. Positioning
is what matters most!
The truth to obtaining this large number of potential clients is a search engine
position on the first three pages of the returned keyword search results. If
your keywords rank below page three, your share of this potential traffic will
be almost non-existent. There are many ways to better your site's ranking. The
most effective of which would be hiring a company that not only specializes in
site positioning, but guarantees their results.
With the strong demand to achieve a top search engine position, the cost to
achieve it is not low. However, it is usually much less than what you'd pay on a
bid-for-position search engine. Achieving a high ranking on the search engines
is the best advertising "bargain" on the Web today. The reason is simple:
Millions of searches are executed everyday. The thousands of Web sites that
appear near the top of those search results essentially get free advertising.
People must be able to find your site on one or more keywords when they do a
search!
This article focuses on what you can do (without knowledge of HTML coding) to
increase your site's chance of getting its fair share of Internet search engine
traffic:
#1. Be sure every page of your site has the correct Title, Meta description &
content tags. Often only the entry page of sites has proper tags, leaving the
other site pages with unfinished/incorrect tags. Do not just copy your entry
page tags over to your other pages. To be worthwhile, the tags should be unique
to the content on that page.
#2. To continue on with tags, you should check any framed pages used on your
site. Here you need to make sure that you are using good NOFRAME tags. Not all
search engines correctly index framed pages. Without the adequate NOFRAME tags
here, your framed pages may not be properly indexed.
#3. Finally, sites that are graphic intensive should be employing the ALT tag to
properly describe each graphic. No search engine reads or indexes graphics.
Therefore, the ALT tag is highly important.
#4. Do not use “Under Construction” text or images on any page. This is
virtually a sure way to not be indexed on certain major search engines. If your
page is not finished, do not publish it!
#5. You should apply for web site awards. Some awards are more difficult to
achieve than others, but all are always free. The award issuing sites only
require you place a link back to their site attached to their award graphic.
Awards add creditability and also enhance the time spent on investigating your
site. An excellent graphic is the face of the Legal Excellent Content Award.
#6. With the algorithms of most search engines monitoring link popularity, your
site should have a links page. To be effective, this page should be linked to
your site's main page. Use this page to trade links with other sites in related
(but non-competitive) industries. For example, legal sites dealing with
accidents could link to other legal sites that do divorce or family law for
example. Real estate sites could trade links with home improvement/maintenance
sites, lenders, lawyers, financial planners, etc. Keep in mind, the objective is
not to just link these sites, but to exchange links with them! Area of caution:
There are various sites that will offer you free membership in a link exchange
service. You are required to host a number of pages on your site that list the
other participant’s links. Though the thought was good, and somewhat effective
in increasing your link popularity, the search engines have caught on to this
ploy and as one of our prospective clients recently discovered, will de-list
your site for this practice. Plus, the importance of links to achieving a better
ranking for your site is connected to the standing of the site linking to you.
So, a link from a site highly ranked will be worth more in the search engines
eyes than lots of links from low/non-ranked sites. Do not fall for the seemingly
wonderful instant promises of these services. Building effective links takes
time and perseverance.
#7. Recently, there have been changes in search engine submission policies.
Today to get your site indexed fast, the most cost effective, and in some cases,
the only way to be listed on certain search engines, is to pay for a guaranteed
site review. The two best places to apply are through fee for the Yahoo review
is $299, recurring annually. In addition, you are paying for a review only, with
no guarantee of being listed. Also, these services do NOT guarantee where your
site will be rated, just that if accepted, it will be indexed. Lastly on this
point, keep in mind your fee of $299 is NON-refundable if your site is not
accepted. Here is part of an email site rejection notice received by a local
site from Yahoo: “Dear Business Express Client, Yahoo! has reviewed the URL you
submitted with Business Express order #. We're sorry to report that we've
decided not to include your site in the Yahoo! directory at this time. We base
our evaluation of each site solely on the content it has on the site at the time
of evaluation. When we reviewed your site today, we found that it did not have
enough content to support a listing through the Business Express program.” The
Looksmart search engine has changed to a pay-per-click system.
#8. To decrease the potential for your site submission being rejected, and to
insure your share of the Internet search engine traffic, you may employ a
company that specializes in positioning. The most cost-effective things to
consider with this approach (in order of importance) are:
A. A guarantee that YOUR chosen keywords will receive a position on page one,
two or three of the search engine results.
B. A written outline of the entire program.
C. No fee should be made for any placement not above page three.
D. There should be a sliding fee charged that is based on real results.
E. There should be a maximum charge stated.
F. Prior to hiring any firm you should verify their
actual prior results.
#9. With a minimal time and a modest investment you can achieve some very
respectable results yourself. There are a few programs available, but the best
one, which we utilize in our own business, is IBP.
They have a thirty-day free trial program you can download. Plus, their the
extensive help section, alone, provides invaluable insights into top search
engine positioning. There will always be skeptics and site owners who do not
spend the time or place the investment into their sites to attain top rankings.
No matter how completive the keyword phrase, with the application of the proper
techniques top search engine positions can be obtained. In conclusion, websites
can be very productive in achieving huge search engine keyword directed traffic.
For more information about the Internet search engines, software programs noted
above and web site promotion, visit:
http://www.websitetrafficbuilders.com/ Bob can be contacted at: seo711@gmail.com
Copyright 2007 Promotions Unlimited
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