Fresno California lawyers - attorneys legal directory
Search Engine Optimization for Law Firms
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
Is engine optimization worth the cost? The answer is it depends on your return
on investment potential vs. other methods of getting targeted traffic (potential
clients) to your site.
Keep in mind, real search engine optimization requires a lot of custom design
and coding work. This specialized work does not come cheap. Plus, what many will
not tell you, is that any true website optimization requires regular monthly
updating/re-coding to maintain your site’s ranking
New websites are constantly being designed and re-worked, all vying for top
search engine placement. Combine this with constantly changing algorithms of the
search engines and you realize why true website optimization is an on-going
process. Sure, there are many quick fix pitches to reach top search engine
rankings in a matter of days or a few weeks. Don’t fall for such pitches as the
majority are outright scams and/or of such a manner that violates the search
engines rules/polices and therefore could and have caused websites to be banned
from a number of search engines.
When you think about it, there really isn't anything in life that is a
verifiable overnight success. Nor is there a whole lot of luck involved in
successful endeavors. Take movie stars and musicians, for instance. Many of them
are said to be an overnight success by the press because it makes for a good
story. However, 99% of the time if you check what those successful stars were
doing before they were "discovered," you'll find that they were plugging away at
their artistic endeavors for years and years.
There are many successful ways to optimize a website for top rankings, but many
factors combine to preclude a single optimization method.
Here at Promotions Unlimited, we believe that proper optimization will only be
truly successful if built on quality site content. Our second key element to top
optimization is quality themed links. To round out our top three preferred
website optimization elements is how your web pages are made and the amount of
graphic coding used.
In search engine optimization, content is in charge! How great you and your firm
are should not be on your website. Pertinent information relating specifically
to your practice area should be on your site. Interesting facts and legal
resources should be on your site. Such useful information will provide a solid
foundation on which to build up your sites search engine standings.
Just always keep in mind that if you really want a successful website it will
require constant work. This is true for any website, optimized or not. Many
firms spend quite a lot to develop their sites and may only update them once a
year. Such a stagnant site is fine if you are not interested in search engine
rankings. If you want to achieve higher rankings than the majority of competing
firms, monthly changes are mandatory.
Finally, (yes, here comes the plug) if you want to maximize your return on
investment, for most small to medium firms, it would definitely pay to advertise
with our network of existing city-specific, high ranking,
legal directories. In
essence, going this route, your firm can have the page one exposure for the key
word phrases most likely to generate new clients for your practice. We have the
confidence in our service to offer new clients the opportunity for a fully
functional photo listing for four months for about the cost of a good lunch!
Yes, just $40 (and no further obligation) you can easily prove for yourself the
cost effectiveness of our service.
Good luck!
Copyright 2007 Promotions Unlimited. City specific legal directories. All rights
reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited (search engine
optimization) a Internet legal directory (CA, TX & Las Vegas) publisher and
search engine placement technology analyst. You can contact Bob via e-mail at
seo711@gmail.com or visit his
San Diego legal directory at:
www.sandiegolawyerforyou.com
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