Fresno California lawyers - attorneys legal directory
Law Firm Search Engine Ranking & Reciprocal Linking
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited.
The popularity of your law firm’s site is an important feature the search
engines consider when listing useful sites in response to a search. Search
engines will crawl through a website, and store pertinent information about that
site, including the links to other websites.
The larger amount websites it finds with your URL in the code, the higher your
site popularity is rated. This is not something you can easily maintain, and for
some nearly impossible.
Search engines are still the number one effective means of
Internet legal site
promotion.
True law firm reciprocal links will have a direct effect on your law firm’s web
site.
Your Law Site Must Grow In PopularityReciprocal link exchanges are a mutual
agreement between one site owner and another, whereby owner 1 puts owner 2's
site URL on his website, and in exchange owner 2 will {{display|convey|exhibit|show}
owner 1's site on his.
According to search engine optimization experts, follow 2 simple rules when
considering trading links.....
An outgoing link is like a vote for another website. Have too many links and the
value of the vote is mitigated. Search engines recommend a maximum of 20
outgoing links per webpage in order to 'pass PageRank' to the link advertisers.
•RULE #2 Your link must be on a webpage editorially pertinent to your website.
Too many webmasters make the mistake of swapping links based solely on PageRank.
The real number one criteria really should be a similar themed site. Search
engines will immediately recognize your link is out of context if you do not
follow this rule. Instead of helping your ranking, out of theme links will lower
your standings. Legal sites should only swap links with other legal or legal
related web sites.
Below are incoming link graphs for our San Diego lawyers directory and our Los
Angeles –
Orange County lawyers directory.. As you will see, it takes tons of
links to be on page one of the search engines.
A basic way to start or heighten your quality incoming legal links is through
our free legal linking program. For full details, please click: legal law firm
linking program.
In many areas, the Internet is creating many more qualified legal client
prospects than any other advertising media.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited, an Internet legal
directory (CA, TX & Las Vegas) publisher and search engine placement technology
analyst. You can contact Bob via e-mail at seo711@gmail.com or visit his San
Diego legal directory at: http://www.sandiegolawyerforyou.com/special.htm
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