Fresno California lawyers - attorneys legal directory
Five Steps to reduce the potential new business your firm’s website can generate.
Your firm finally has website published on the Internet for almost a year now,
and it really does not seem to be turning out the results you expected. To
maintain the under-achievement of your website, be sure these common Internet
errors all pertain to your website.
For just a few hundred more in design costs, you adhered to your website
designer’s advice and now have a ‘Flash’ entry page. Great flying graphics,
sound.,. It’s like a movie introduction.
Downside: Unless you are an entertainment specialist, these intro pages can be a
real turn-off, and very time consuming ...waiting for it to load. Many search
engines have a very difficult time indexing heavily animated pages. With
importance always placed on the entry page’s content, this can, and has, caused
sites to rank far down in standings for your firm’s keywords.
To prevent an overload of spam email, you decided to just have your contact
information on your contact page. Plus, you followed your web designer’s advice
again, and instead of publishing your email address, potential clients must fill
out an on-line form for any questions.
Downside: It’s a good design idea to place your firm’s entire contact
information on each page of your site. You never know on which page a potential
client may enter your site. It's a intelligent idea to include this on EVERY
page of your site in the same spot on the web page. On-line inquiry forms are
fine but should not be used to the exclusion of your special email address.
There are email scrambler programs that prevent spammers from automatically
collecting your email address from your website. As this occurs in the
background coding, the general visiting public will never know that you’re
protecting your email this way.
When sending out email messages do not include your name, business name and
contact information. People will easily recognize you by your email address such
as:
in a day! Make it easy for your prospects to instantly know who you are or risk
your message being "trashed". The preferred method here is to set up a
‘signature’ file for your email program. Plus, this signature file should
include a hyper-link to your website. Here is my signature file:
Good idea using your free hotmail account for all your firm’s email needs. You
can access it from anywhere, it has a good spam filter, and best of all, it’s
free!
Downside: If you have your own domain address for your website, you should also
have been given email addresses personalized to that domain address.
Example: My
website address is www.websitetrafficbuilders.com. All of my staff have email
addresses that promotes our domain address every time we use it, such as john@websitetrafficbuilders.com
. It’s a turn-off for potential clients to see that you have an
everyday, free mail account.
You were never really expecting much from the Internet so you found a great deal
by getting your firm listed in a ‘legal directory’ becasue they included a free
website.
Downside: To be useful you must publish your web address on all your printed
matter. With a free website, whose site are you really promoting? Plus, what
happens if you decide not to retain your listing with this
directory? Not only
does a sub-domain website address look cheap, such as www.xyzlegaldirectory.com/petterman-law-firm.htm,
they are almost impossible to gain meaningful search engine standings from
without resorting to pay per click search engines.
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