Fresno California lawyers - attorneys legal directory
More Productive Websites for Lawyers
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
For most legal firms the most cost effective way to attain new clients is
through the Internet. Naturally you must have your own website. Your site should
be displayed on all your printed material from business cards, to letterhead,
and all advertising.
The real key to success is to go beyond the basics. To truly have an effective
legal website you must have your site’s keyword phrases appear on the first
three pages of the major search engine search results.
In most cases, a potential legal client will go to their usual search engine and
type in a very broad legal search term like “lawyer” or “Social security
lawyer.” Such general terms will return lawyers from Alaska to Nebraska. The
searcher will realize that they must be more specific or qualify their search
phrase in order to locate the legal advice they seek. So, the usual next action
is usually adding their city or state name to the general legal phrase. The
revised legal keyword phrases will now be comparable to: San Diego lawyers,
San
Diego social security lawyers or San Diego attorneys.
Naturally, the competition for these city specific legal search phrases is very
strong. Your law firm’s options for getting your site to rank high for these
phrases is to buy sponsored listings on an auction type, pay-per-click basis,
hire a search engine optimization firm to work on your site, or purchase a
listing on a legal site that already has a high placement for these legal
phrases.
Of the three mentioned options, the most cost efficient is to be listed on a
site ALREADY ranking high for your city/area’s legal keyword phrases. However,
don’t just choose a site to advertise on based on their ranking for one or two
specific legal phrases. You should look for a site that has multiple city/area
legal keyword phrases appearing on page one of several major search engines.
As an example, let's take our Houston Texas legal directory. Keep in mind,
keyword standings change all the time and the rankings noted here were effective
as of the writing of this article. The Houston lawyers directory site’s URL is:
www.houston-texas-lawyers-attorneys-directory.com.
For the legal search phrase, Houston Texas lawyers, this site is on page one of
the organic search results of Google, AOL, and MSN! Just looking further on MSN,
this site also holds page one standings for the terms: Houston lawyers, Houston
attorneys, Houston TX lawyers, Houston TX attorneys, Houston bankruptcy
attorneys, Houston defense lawyers, Houston criminal lawyers, Houston divorce
lawyers, Houston DUI, Houston accident lawyers, Houston wrongful death lawyers,
Houston social security lawyers, Houston labor attorneys, Houston labor lawyers
and Houston employment attorneys. Such multiple city specific page one standings
should be your cheif selection criteria.
So many city specific legal phrases generate a large amount of direct and
focused legal traffic. In May, the Houston Texas lawyers site above generated
3,348 unique visitors!
Promotions Unlimited started out as a broad search engine optimization firm but
has grown into a specialized search engine optimization service. Our attorney
client’s have attained results from our directories that have proven to be far
more cost effective when compared to Yellow Pages advertising. What is
surprising to us is the amount of skepticism still alive among legal
practitioners about the effectiveness of the Internet to bring in new business.
Some times old habits die hard!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are:
Houston lawyers, Dallas lawyers, Los Angeles DUI lawyers, San Jose DUI lawyers,
San Francisco DUI lawyers In May 2006 Bob's legal websites generated over 40,164
unique visitors.
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