Fresno California lawyers - attorneys legal directory
Link Popularity: A Powerful Tool for Quality Legal Search Engine Ranking
By Bob Schwartz, CRS, GRI ©2005 Promotions Unlimited All rights reserved.
Your law firm has an attractive website with a memorable web address. Yet after
many months you have not acquired a single new client you can directly attribute
to your legal website and your sites traffic is terrible.
Getting your law firms web site ranked high on the top search engines is
necessary for achieving Internet success. In the recent past, the only thing you
had to do to achieve top search engine placement was to give your page a cool
title, use the right keywords and add a good meta tag description.
Those were yesterday's rules. Today the rules are not the same. 7 of the popular
12 search engines are now factoring in link popularity when deciding a site's
position in search results. This means that your web pages may be perfectly
optimized for good search engine placement and still rank low.
Improving your legal link popularity can dramatically improve your law firms
search engine rankings. Improve your search engine rankings and you cannot help
but do more business.
Link popularity is the total count of web sites that link to your firms site.
The more links connecting to your site, the greater your link popularity rating.
The idea is that if a large number of web sites are willing to display links to
your web site, a search engine presumes you have information that is worthwhile
to their customers. By using link popularity as ranking criteria, the search
engines are ensuring their clients will get a more relevant search result. The
greater your link popularity rating the better your web site will rank in the
search engine directory.
In a real-life example, we will look at two legal websites. We use an easy
technique for estimating the number of links pointing to each of the sites, from
just the MSN search engine. The first site is www.sandiegolawyerforyou.com. This
is a well-established legal directory site. Just in February '05 there were more
than 5,100 unique visitors, all produced from high page one rankings. The second
site is a newer legal information website: www.legal-advice-library.info. This
site had 128 unique visitors in February '05.
If you follow these tips, you'll be able to run the same link test on your own
site. In the search bar on MSN we input the URL preceded by: link: The input for
our first site was:
link:www.sandiegolawyerforyou.com The results displayed that there were 754
links pointing toward this site. For our second legal website,
www.legal-advice-library.info, MSN reported seven links. To determine what a
good incoming link goal should be, you can run this test on some of your high
ranking, local legal website competitors. Notice how their average number of
links compares to yours.
How do you increase legal link popularity?
Previously, you literally had to visit a number of sites and ask them to link
back to your site.
• or you could pay for legal links.
• or you could submit your site to tons of FFA link
directories and hope the search engines indexed the sites before your postings
expired.
• or you could go to a lot of legal posting boards, post, and hope your message
would be indexed.
On the whole, a hit-and-miss proposition which might or might not work. Some
legal sites have set up ‘link-farm’ services. Some are costless to join and
others charge a monthly fee. When it comes to these types of services, the best
advice is to stay away . . . far away from them. The search engines are on to
this ‘shortcut’ scheme and will actually lower your site’s ranking or remove it
from their index when they find it on your site (yes, they have techniques for
spotting this).
A manual email request to another Webmaster has been the standard in the past.
Recently, specific software has become available that automates the locating of
similar teamed legal sites, individually emailing them a link request and
creating a legal link directory on your site. One of the best attributes of such
software is the ability to quickly verify that your link is still on your
partner’s site. Such link verification should be done at least once per month to
ensure that the linking webmasters are holding up their side of your reciprocal
link agreement.
Legal Link popularity - legal reciprocal links -- the easy way.
After much research, I can assure anyone interested in achieving higher search
engine rankings must develop a strong legal reciprocal linking strategy. The
easiest way to do this is with the
Zeus Internet Marketing Robot; They have a free trial so you can try the program
without any obligation.
Copyright 2007 Promotions Unlimited. City specific legal directories. All rights
reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited (search engine
optimization) a Internet legal directory (CA, TX & Las Vegas) publisher and
search engine placement technology analyst. You can contact Bob via e-mail at
seo711@gmail.com or visit his
San Diego legal directory at:
www.sandiegolawyerforyou.com
Click the link below to return to:
Fresno California lawyers - attorneys legal directory
