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Lawyer Webpages & the Internet

Search Engine Promotion - - - go overseas!

By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.

This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited



They call it the World Wide Net, so why just concentrate your firm’s search engine submissions on U.S. search engines?

The main reason to get your real estate website listed on the foreign websites is:

 Good foreign search engine rankings will generate new clients!

If you are located in a major metropolitan area this could be very useful to your firm. Our top foreign search engine rankings have produced business such as, potential new immigrants, foreign nationals considering immigration, and a foreign couple whose son got arrested in San Diego and they needed to contact a local San Diego attorney to help.

My advice is valuable, and to show you first hand our main legal website has many number one page rankings. To see for yourself, below are some of our PAGE ONE rankings in foreign search engines for the phrase Orange County attorneys on the Los Angeles-Orange County legal;

http://www.la-orange-county-lawyers-attorney-directory.com

 AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany

Google Mexico - Google UK - Google Germany - Google Japan

A good way to check for your website in the foreign search engines is to check the engines hyper-linked above. To reach top ranking on the foreign search engines is to first obtain top ranking on U.S. search engines.

It is recommended that you get a comprehensive report on your current page one through page three search standings, so that you will have a starting point to see if your efforts are effective. Check out this example of a detailed report here:

http://www.websitetrafficbuilders.com/lawyer-website-search-engine-standings-report.htm

Running a report for your local competitor will not only enhance your reports usefulness but it will set a standard and goals to set for your site's success.

The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at:

http://www.websitetrafficbuilders.com/lawyer-website-link-report.htm

Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.



 

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Copyright © 2003 Promotions Unlimited  This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.
Last modified: 12.11.2009