Fresno California lawyers - attorneys legal directory
Law Firms think about Internet Scams
Are people making huge profits from the Internet? Sure!
Are search engines the tool for driving traffic? Sure!
If properly utilized, are search engines one of the most efficient advertising
to generate new legal clients? Sure!
Will your law firm be enticed to participate in Internet based advertising
propositions that will be a waste of effort or even a scam? Sure!
Read this article and hopefully you will be able to prevent these Internet
scams.
#1. “I’m from the XYZ legal professional Intergalactic search engine. We’re
getting thousands of visitors every day and can guarantee your firm a top
position for your location/practice area/keywords at a special discounted rate
just for your industry.”
THINK/VERIFY/QUESTION: Major search engines such as AOL, Ask, Google, MSN &
Yahoo generate the majority of Web traffic. Other search engines include About,
Open Directory, Alta Vista, Lycos, Looksmart, Mamma & Netscape. The offer you
received is guaranteed NOT to come from one of these search engines. The name of
the search engine and their site looks and sounds very professional, but these
are not factors that are crucial in making a cost effective investment.
If you have the Google Toolbar, first check the PageRank of their home page, If
it is below 5, move on. Then search your favorite search engine for your
keywords, if the 'search engine' isn't on the first two pages of results, move
on.
Do not be overly impressed by standings within the sponsored/selected/featured
listing section of your search engine. These are all terms for paid-per-click
advertisers. They could be paying for top positions here during their
solicitation phase to show/impress the unsuspecting. They can terminate them at
any time. It is far more productive and much harder to achieve a page one
placement in the ‘organic’ listings of the major search engines.
Lastly, watch out for use of an example of a high placement for a keyword phrase
that has little or no competition. It could be: “Type in Red Rider Legal
Profession Search Engine into MSN and you see we are on page one, position one!”
Though a truthful statement, think about who would ever use that legal phrase in
a search engine in the first place!
#2. “Pay us $XXX and we guarantee to get your legal website on page one of
Google, MSN, etc!” With exactly which search engines and which of you legal
keywords? Will you be in the organic listings or sponsored ads? Do the law sites
that they provide service to have a PageRank of a least 5? And what are their
standings with the major search engines? After all, they are experts at search
engine optimization. These are all things that you should watch out for and
verify. The most popular keyword phrases that they should be ranking on page one
or two are, URL placement, URL position, SEO, search engine optimization. Make
sure to check their integrity.
Even though we have not done individual site optimization for over three years,
as an example, www.websitetrafficbuilders.com as of this writing had the
following rankings: AOL – URL placement, URL position –PAGE ONE., Google: URL
position – PAGE ONE., MSN: URL placement – PAGE ONE, URL position – PAGE TWO.
If you choose to use a quick fix technique that will rocket your site to page
one, do not be surprised when your site disappears from the major search
engines. It is not a matter of "if" your site will be banned it is "when" it
will be banned for spamming the engines.
Think, verify and question; researching will definitely save you some time,
money and effort.
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