Fresno California lawyers - attorneys legal directory
Lawyers: Know Your Control Panel
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This
material is subject to copyright and any unauthorized use, copying or mirroring
is prohibited.
Every website has a control panel. Most site owners do not know how to access
this vital component of your legal website. This article is accompanied with a
video tutorial to show you how simple it is to use your control panel to see
your traffic and more importantly, discover where they were just before entering
your site.
For legal sites, many will contact you by phone, but it still pays to know how
to access your control panel to measure your traffic and determine where
visitors were, just prior to entering your law firm's website.
Whether putting out a direct mail piece, a TV spot or newspaper ad, to assess
effectiveness of driving traffic, you must access your control panel stats. To
do this, you usually add an extension to your URL and a security screen will
appear for your user name and password. If you do not have this information,
your webmaster can supply it.
This is imperative to ensuring that your legal website is effective in bringing
traffic to your law firm’s site. Without enough traffic, you will not be
obtaining the maximum benefit from the Internet.
Keep in mind, if done the right way, many law firms have found the Internet to
be their most cost effective media investment. We had one Los Angeles law firm
release their expensive Yellow Pages ads in favor of our directories and their
own sites. They calculated the cost to secure new clients through the Internet
to be much more than the phone book.
Having knowledge about your legal website traffic stats is very easy. Just a few
minutes viewing our video tutorial should put you well on your way to moving
your website to the next level in performance.
Depending on your bandwidth there may be a few pauses in the video as it loads
different segments. If you want to pause or replay the video, use the controls
on the bottom of the screen.
Please click here to visit the hosting site of our legal video. If the
hyper-link does not work, cut & paste the link into your browser:
http://lawman711.googlepages.com/seoforlawyers
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz runs 15 legal directory sites, a few of which are: Los Angeles lawyers, Las Vegas lawyers, San Francisco lawyers, California lawyers, Dallas lawyers Promotions Unlimited started out as a general search engine optimization firm but has morphed into a specialized search engine optimization service. Our attorney client’s results through our directories have proven to be far more cost effective compared to Yellow Pages advertising. What is surprising to us is the amount of skepticism still prevalent among legal practitioners about the effectiveness of the Internet to generate new business. Some times old habits die hard!
In September 2006 Bob's legal websites generated
over 45,005 unique visitors.
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