Fresno California lawyers - attorneys legal directory
Better Google Rankings for Your Legal Website - Two Important Factors
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited
One major factor in SEO (Search Engine Optimization) is how your website
utilizes keywords. First your website must have unique and informative content
that's well-written and useful. Now, your main task is to screen your content
the same way that Google’s algorithm would. If you have a website about “San
Diego bankruptcy lawyers” for instance, is your written content full of keywords
related to that topic?
If your page matter is written with the concept of keywords in mind, then it
will have an improved chance of ranking well in Google. Again, these keywords
naturally occur if articles are written well and focused.
A suggested rule to go by is to modify your content so that your keyword phrase
has a density of 1 to 3% of your page’s content. Be sure not to go over the 3%
upper limit, your content could be considered spam and barred or severely
penalized in the rankings.
The following is another pretty important rule the Google algorithm pays
attention to: external links to your site. This section of Google SEO is also
within your control if you take the time to set up a “link exchange” system. In
all actuality, Google favors sites that have more outside links pointing to
them. A link exchange is the way to build reciprocal links and keep your website
from being isolated in the Internet universe.
Many of the legal websites we have reviewed are among the weakest in number of
incoming links. Without strong incoming links, your website will be at a large
disadvantage that will keep it out of the top Google standings.
Don't forget, legal keyword phrases are among the most competitive on the
Internet. In order to achieve a top position for your firm, basic SEO techniques
must be followed. Though Google has recently failed to recognize certain
incoming links, they still remain a key element in all SEO.
So how many incoming links does it take to be ranked well? Well, here are some
of the incoming link counts for a few of our legal websites:
www.sandiegolawyerforyou.com -
3,074
www.la-orange-county-lawyers-attorney-directory.com - 2,123
www.san-francisco-oakland-bay-area-lawyers-attorneys-directory.com - 1,883
http://www.california-attorneys-lawyers-dui-legal-advice-directory.us - 1,741
www.san-jose-ca-lawyers-attorneys-directory.com - 1,266
Striving for a lot of good incoming links is what you need to go to get on page
one of, say, the organic listings of Google, you must aim for a lot of good
incoming links. The best way to set up your linking program is through software
designed to automate the entire process. Searching for suitable linking
partners, communicating with them, designing and maintaining your linking pages,
and ensuring your linking partners do not remove your link, can all be taken
care of easily. If you’re interested in a linking software recommendation, just
email me.
In addition, we have developed a reciprocal linking program for all our fifteen
legal sites. Because of our high ranking, we have some basic rules for joining
our free program. If you want to follow our recommendations, review our
program’s details (http://www.sandiegolawyerforyou.com/partner-signup.htm ) and
if you meet the criteria, join the program. If accepted, your firm will have
fifteen high traffic and high ranking legal incoming links pointing to your
site!
There are no simple solutions. However, your time will be well rewarded with
higher standings and traffic for your site, if you play by the rules. The higher
your keyword phrase ranks directly translates into more targeted visitors. Such
highly focused visitors have a high conversion into new clients.
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob
Schwartz runs 15 legal directory sites, a few of which are: Houston lawyers,
Dallas lawyers,
Riverside lawyers, Sacramento lawyers, Fresno lawyers Promotions
Unlimited started out as a general search engine optimization firm but has
morphed into a specialized search engine optimization service. Our attorney
client’s results through our directories have proven to be far more cost
effective compared to Yellow Pages advertising. What is surprising to us is the
amount of skepticism still prevalent among legal practitioners about the
effectiveness of the Internet to generate new business. Some times old habits
die hard!In July 2006 Bob's legal websites generated over 43,200 unique
visitors.
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