Fresno California lawyers - attorneys legal directory
The BEST Return for YOUR Law Firm’s Advertising Dollars!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or
mirroring is prohibited.
If you are reading this and think that the Internet is just a passing fad, stop
reading now…this article is not meant to change your mind but to show the great
potential for moving your practice to the ‘next level’ through prudent use of
the Internet.
The Internet Advertising Bureau (IAB) confidently states in a recent article
that:
• The Net is the Fastest Growing Medium in History
• Internet Demographics are a Marketer's Dream
As Jeffrey Graham says "Good online advertising integrates into the user
experience and offers relevant, persuasive information just as any other form of
advertising does."
As per a PriceWaterhouse Coopers Internet Advertising Revenue Report for the 3rd
quarter of 1999, "Internet/online advertising revenues surpassed the $1.0
billion quarter for the first time, totaling $1.2 billion for the third quarter
of 1999" and this was a "148 percent growth over the 1998 third-quarter total of
$491 million."
The Industry Standard magazine exhibits projections for online advertising to
reach a shocking $30.8 billion dollars by 2005 - up from $7 billion in 2000.
All of our clients have their own firm websites. Because the Internet and search
engines, the gate keepers to the Internet, are not categorized alphabetically,
they have become part of our many city-specific
legal directories. Thus they are
able to take advantage of the potential search engine page one placement for a
city specific legal phrase that frankly relates to their practice areas.
Yes, the secret is page one placement of specific targeted legal phrases that a
potential client would enter into a search engine to find your firm. Common
phrases and single words are a waste of time in this regard. It’s not the
general traffic you want but the targeted visitor that results in real returns.
With that said, our experience in the legal Internet field shows that it takes
quite a few targeted visitors to equal one paying client!
Now look at the ROI for the Internet vs. the phone book. The competition for
phone book ads is aggressive. Unless you are prepared to spend thousands per
month on a multi-page color ad, your chances of getting noticed, and called,
greatly diminish. Our clients tell us, due to the huge costs involved, the ROI
is in almost all cases substantially less than what is being received through
the Internet.
We have one very successful client attorney who has now left behind not only
phone book advertising, but all print advertising, in favor of the Internet! We
have also had a couple of clients, whom after a year in our directories were not
sure if they were effective for generating new business. Both of these clients
were back with us after just a few months when they became aware of the cut in
inquires and real clients. In truth, one of these clients even augmented their
firm’s ad with us by 300%!
I’m not saying make a radical move, though I would love it, but to think about
ROI and the low price it would cost to have your city specific legal phrase on
page one of Yahoo, Google, MSN, AOL, etc.
Our flagship San Diego legal directory www.sandiegolawyerforyou.com had 4,970
unique visitors in March ’04! Rather than take a search phrase from this
directory, let’s look at a much smaller directory for Los Angeles Orange County
lawyers.
Look at the highly competitive legal phrase:
Los Angeles civil litigation
lawyers
The five major search engines below, all show that our directory attained a page
one, position one result as of 4-4-04. AltaVista, AOL Web Sites, Google, MSN,
Netscape.
To get the real potential from the Internet, your website must maintain page one
placement for your specific practice area key word phrases. With directories
like Google returning only ten sites per page, to say that any one firm could
achieve more than one page-one placement, would be highly implausible. This is
where search engine optimized legal directories can provide the lynch-pin to
maximizing your firm’s Internet potential.
Copyright 2007 Promotions Unlimited - search engine optimization - All rights
reserved.
ABOUT THE AUTHOR
Bob Schwartz is the founder of Promotions Unlimited, an Internet legal directory
(CA, TX & Las Vegas) publisher and search engine placement technology analyst.
You can contact Bob via e-mail at seo711@gmail.com or visit his San Diego legal
directory at: http://www.sandiegolawyerforyou.com/special.htm
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