Don’t pass up 111 million people!
By Bob Schwartz, CRS, GRI ©2003 Promotions Unlimited All rights reserved.
Local Search Booms
According to the Pew Internet Project, 63% of American adults now go online.
That translates into approximately 126 million people. According to Pew, 88% of
those with Internet access use a search engine to find information. That
translates into approximately 111 million people.
This is why the cost-per-lead using search engines is $0.29 while the
cost-per-lead using the Yellow Pages is $1.18, according to Safa Rashtchy,
senior analyst at US Bancorp Piper Jaffray. As more and more marketers, in
particular at small and medium businesses, discover this fact, they will move a
much larger share of their marketing dollars into local search.
Simply put, making an award winning website is not enough.
Your firm’s site needs to be displayed in front of potential visitors or they
will not know you exist. It is the combination of web design, development, and
search engine optimization with focused marketing and promotion tactics that is
vital to the success of a site. Without smart promotion, a great website will
fail.
Search Engine Optimization
When it comes to promotion, everyone knows that organic search engine
optimization (SEO) is the key to obtaining visitors for very little cost. In
fact, SEO is absolutely vital to your online marketing success. As a result,
everyone wants to have the top search engine ranking for their firm’s targeted
keywords.
Promotions Unlimited specializes in Search Engine optimization. But, individual
legal web site optimization is not nearly as cost effective or as effective as
joining one of our legal directories.
A time tested, proven, cost effective solution
With the power of fourteen high traffic top ranked legal sites, we offer our
clients the most cost effective to obtain new clients! By concentrating on city
specific legal key word phrases, our directory sites drive highly targeted
potential clients to our legal firm participants.
We link directly to your firm’s web site and/or your email. Close to all our
clients have their own web sites. They have joined with us because of our highly
directed targeted traffic. For December 2003 we had 19,372 unique visitors to
our legal directories! With our new California State and San
Bernardino/Riverside directories coming on-line shortly, our unique traffic is
sure to increase dramatically.
What is one new client worth to your practice? Our listings start at just $240
per year!
Copyright 2007 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com
an Internet legal directory (CA, TX & Las Vegas) publisher and search engine
placement technology analyst. You can contact Bob via e-mail at seo711@gmail.comor
visit his
San Diego legal directory at: www.sandiegolawyerforyou.com
We have a great FREE program for reciprocal links....just CLICK HERE!
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